In the talk of social communication, part of the argument is about consumer to consumer communication or C2C marketing. This is where you [as a business] get your customers to talk about your products in a positive way. I understand the reasons why many CEOs are reluctant to dive into the pool of two-way communication but come on people, let’s get into the game. This is where public relations, advertising and marketing are headed. Five years down the road we will all be talking about social marketing and how it is made our products better.
C2C marketing has been around for centuries. People have always talked about how much they like the things they have purchased. For instance: when your friend purchases a new car. What is the first thing they say? They are looking to justify to you why they have made that purchase. They want you to go out and make the same buy. They want you to have what they have. We all know this as word of mouth. Well, now that the Internet is in full swing, C2C can flourish!!!!!
What a better vehicle than the Internet to spread the word. CEOs are afraid that the communication will be negative. Sometimes that is not a bad thing. When customers talk about the flaws in a product, this is the opportunity to make your product better and turn a higher profit. There is your ROI! It is time to take the leap, because the cost of not getting involved is too great. Lets get this thing going and let people talk about how much they love their gadget, service, product or experience. There are so many industries that could benefit from just allowing their customers to tell their story. Don't be afraid to embrace...
