Upon graduation, again, I will be in the job hunt again. Not a time i am looking forward to. My last one was not as successful as once thought, but who's first job is the best? With all my experience I had after graduation from undergrad, it was very hard to find a job in the pr industry without serious contacts. Typical, not what but who hits again. Well as I approach this again, I find myself with the same story different day. I have some contacts, but their are all in traditional pr and after two years of grad work, I have found that the future of "old school" pr is in jeopardy but executives and veterans aren't quite willing to give it up.
So I find myself looking to the future to pick my next career. Social media is where I am going to go. I believe that i have the skills to add traditional pr to the next steps in social media marketing and thanks to a thesis/project coming up this summer I might be marketable to a firm that is progressive enough to keep me happy. I think the big agencies are now looking at how to get into this conversation but need to find the ROI to do it, because its all about pleasing the client. The only problem is measuring this stuff isn't the easiest to do.
Is it measured in amount of hits, outside posts or what? That is what I plan to find out, then look out for the new kid on the block, me (or at least I hope so). Guess we will see. This is an industry that is always looking for the next best thing and i think we have found it. Blogs, wikis, video and Internet buzz is where the future has taken us as professionals. So don't be scared to take the plunge. It is going to be a fun swim in cyberspace. Who's ready?
